The NOVA brand was a lot of fun to create. It took a lot of time and discussion with my cohorts to figure out the logo, but in the end, we settled on a bold and eye-catching typography and used a lot of different colours to pull people in. The cans were the same thing. We originally wanted to go with more illustrations, but we settled for bold and powerful, which I find we captured very well in our design.
Date
February 22, 2016